INXX is determined in the development of international high street fashion trend emerging cultural enterprises, under the British involving Hong Kong, 2013 to enter the mainland China market, the Chinese want to give consumers more choice worldwide clothing, and bring the most fashionable lifestyle. Currently, INXX retail basis, the establishment of a traditional physical stores + Internet + Mobile Internet + Trinity community run network-wide marketing channels, to provide consumers with shopping, social, information, development, integration services, has become the most international trend style buyers internet.
In the business model, INXX the one hand, has a strong independent R & D capability, its own INXX, THE NEXT, Stand by INXX other brands, on the other hand, through the distribution of imports, authorized agents, and other brands to enter the international top model, popular the trend of brands, such as NBHD, Raf Simons, Rick Owens, mastermind japan, Yeezy, KTZ, HBA, etc. from Japan and South Korea more than 80 fashion brands, creating the nation’s largest set, production, generation sales trend buyers internet.
At the same time, INXX also highly experienced operating management team, not only close to the trends, patterns and nowadays is a popular “red network, IP” drive consumption, and actively to drive consumers through the stars, fashionistas guide ; through gaming and other cross-border cooperation, reasonable operating traditional media and new media, so that the brand and product depth trend of young consumer groups, brand image and expand brand awareness and influence. In order to achieve a contrarian growth in the entire apparel industry downturn in the background.