With the rise of new industries, the industry’s business model changes taking place more and more, the electricity supplier industry bear the brunt. Today, e-commerce is a gradual transition from extensive operation to fine flow of user operation stage, the electricity supplier practitioners have also been constantly explore new marketing approach. At the same time, the arrival of the era of IP also contributed to a growing number of electricity providers started thinking about how businesses around its core business of commercial value of the surrounding development, expand their marginal value.
Italy narrowly speaking, IP is with a strong charisma, a large part of which user is a fan of the brand and the product, which has become a fan of spontaneous build a strong community, they are all willing to pay the periphery of brands and products . However, any community is a life cycle, these communities maintain and increase the life cycle, it must be strong support premium content. Content-centric, detonated by the community, “Community + content” combination of boxing to become one of the electricity business marketing in 2016 most commendable.
In this new community productivity, the individual not only consumers, but also potential partners. By the way the community can build ties between people, to break the consumers and producers of natural positioning, freeing social development of productive forces, focusing create and share. Thus able to participate in and influence the world around us, a new interpretation of the Mass, or all the times. This coming of age for all based on a strong relationship, so that was traditional in the core electricity business model and gradually into people-centered.